Low‑tox by default
Every colour, treatment and styling product is screened for low‑toxicity. If it doesn't meet the brief, we don't stock it.
Fremantle · Since 2018
A salon built on a stubborn idea.
Good hair should not cost the planet. We have run George & Ivy on that single brief since 2018 — through one award, then four, then a second salon. This is how it happened, in the founders' own voice.
Paul & Cat Howard.
Paul Howard
Self-proclaimed boss man, lover of a good pair of boots, and the half of George & Ivy that built the rooms.
Cat Howard
Co-founder, low-tox obsessive, and the engine behind George & Ivy's ethos. Constantly evolving her craft.
Paul cut hair before George & Ivy. Cat ran the room. The idea of opening their own salon kept circling for years, but the version they wanted to open did not exist yet — a place that worked to a low‑tox brief without making low‑tox the headline, and that felt like a home before it felt like a business.
In 2018 they signed a lease on a single small space at 2B Council Place in East Fremantle. One chair, a stack of magazines, and the same brief that still runs the salon today: do no harm. Carbon Neutral certification was filed in the same year. The team grew. The room grew. The brief did not move.
The hands
Ten artists across two salons.
Directors, style directors, senior stylists, emerging talent and apprentices. Every chair held to the same brief: do no harm, do beautiful work.
Meet the George & Ivy team Our ethos
Do no harm.
Our ethos has always been do no harm. Low‑toxic, environmentally conscious products are our currency.
Our trade is all about you, and welcoming you into a space that feels like our home,
because well, for a while, it was.
Sit down, relax, read a magazine, have a vino,
and let us get our hands in that hair.
Paul & Cat Howard, Directors.
Seven years. Five awards. Two salons.
- 2018
A single chair in East Fremantle.
Paul and Cat Howard open George & Ivy at 2B Council Place with one chair, a stack of magazines and a stubborn idea: good hair should not cost the planet. Carbon Neutral certification is signed in the same year.
- 2019
First award. First validation.
Best Eco Salon of the Year at the Australian Hair Industry Awards. The brief works. The market notices.
- 2023
Beyond the eco bracket.
Best WA / NT Salon of the Year — judged against every salon in the state, not just the eco ones. The work holds up on its own terms.
- 2024
Best Eco Salon, again.
A second Best Eco Salon of the Year win. The team has tripled. The brief has not.
- 2025
Two salons, one brief.
Best Eco Salon of the Year a third time. A second salon opens at 16A Bannister Street in Fremantle's West End heritage strip. Same low‑tox standard, second chair.
Carbon‑neutral by design, not by accident.
$3 sustainability levy
Funds our carbon‑neutral certification, in‑salon recycling, and offset of every booking's footprint.
5% greener‑travel discount
Arrive on foot or under your own steam — bike, scooter, skate, anything human‑powered — and take 5% off your service. No questions, no proof needed.
Best Eco Salon of the Year, Australia.
Won three times — 2019, 2024, 2025. Plus Best WA / NT Salon of the Year in 2023, judged against every salon in the state.
- 01 2025 Best Eco Salon of the Year Australian Hair Industry Awards
- 02 2024 Best Eco Salon of the Year Australian Hair Industry Awards
- 03 2023 Best WA / NT Salon of the Year Australian Hair Industry Awards
- 04 2019 Best Eco Salon of the Year Australian Hair Industry Awards
- 05 2019 Best Australian Boutique Salon Design Australian Hair Industry Awards
- 06 2018 International Oway Salon of the Year Oway (Organic Way)
The full George & Ivy FAQ.
Everything from low‑tox standards to the $3 sustainability levy to the 5% greener‑travel discount. If it is not here, the answer is on the phone or by email.
What makes George & Ivy a low‑tox salon?
Every colour, treatment and styling product on our shelf is screened against a do‑no‑harm brief. If a product doesn't meet our threshold for ingredient safety, environmental impact and supply chain ethics, it doesn't get used at George & Ivy. We've held this position since the day we opened in 2018.
Where are your two Fremantle salons?
George & Ivy East Fremantle is at 2B Council Place, East Fremantle WA 6158 (late nights Thursdays until 8pm). George & Ivy Central Fremantle is at 16A Bannister Street in the West End, closed Mondays. Both salons offer the full service menu.
How do I book an appointment?
Booking is online via our Timely system at bookings.gettimely.com/georgeivy/book, or by phone on 0411 338 920 for East Fremantle and 0460 931 374 for Central Fremantle. Walk-ins are welcomed when we have space but a chair is never guaranteed.
What is the $3 sustainability levy?
Every booking carries a $3 sustainability levy. It funds our carbon‑neutral certification, the in‑salon recycling program, and the offset of every appointment's footprint. It is the smallest line on your invoice and the one we are most proud of.
Do you really give a discount for arriving by bike?
Yes. Arrive on foot or under your own steam — bike, scooter, skate, anything human‑powered — and take 5% off your service. No proof needed, just mention it at the desk. Fremantle is walkable, and we'd rather you didn't drive.
I've never had low‑tox colour. Will the results look as good?
Yes, and our Australian Hair Industry Awards back that up. Best Eco Salon of the Year in 2019, 2024 and 2025, and Best WA / NT Salon of the Year in 2023. Low‑tox does not mean low‑result. It means the work holds up against the brief, the photograph, and your conscience.
Can I book a free consultation before committing?
Always. For colour, balayage, extensions or any first visit, we strongly recommend a free in‑salon consultation. Fifteen minutes, no charge, no obligation. It saves regret and lets us scope the work properly.
Sit down. Have a vino.
Two salons in Fremantle, six service families, ten artists and one low‑tox brief.