Smooth it out. The careful way.
Fabriq straightening, our permanent straightening system and the Infrared Remedy package. For frizz, texture and condition that won't hold a brief on its own. Every permanent treatment requires a consultation before booking, so we strand‑test and confirm before we commit.
A three‑step ritual.
- 01
Mandatory consultation
Required before any straightening service. We strand‑test, assess porosity and condition, photograph the starting point, and only proceed if your hair is the right candidate. If it isn't, we'll recommend an alternative.
- 02
Process
Application time varies by hair length and density, typically two to three hours. We'll book the chair, schedule the right artist and keep you comfortable at the bar throughout.
- 03
Aftercare brief
Detailed home routine, recommended products and a follow‑up window if you need a check‑in. The result lasts longer when the aftercare is followed properly.
Three‑time Best Eco Salon of the Year. Every chair, every visit.
- Low‑tox by default. Every product on our shelf is screened against a do‑no‑harm brief. We've held this position since we opened in 2018.
- Carbon Neutral certified. Our $3 sustainability levy offsets every appointment and funds our in‑salon recycling.
- Tier‑based pricing. Any artist, any seniority — same brief, same standard, your choice of price point.
- Free 15‑minute consultations. Every new service starts with a no‑charge consult so you know what you're paying for before any work begins.
Permanent Treatments FAQ.
What is the Fabriq straightening treatment?
Fabriq is our newest permanent straightening treatment, priced $270–$470 depending on hair length and density. It smooths texture and takes the frizz out for months at a time. Like every permanent service at George & Ivy it needs a consultation first, where we strand‑test your hair and quote you in full. If you want smoothing without the permanent commitment, ask about the Fabriq smoothing treatment ($80–$100) on our treatments menu instead.
Is permanent straightening safe for fine hair?
That's exactly why we require a consultation first. We strand‑test, assess porosity and condition, and only proceed if your hair is a good candidate. If it isn't, we'll recommend an Infrared Remedy package instead and explain why.
How long does the straightening system last?
Typically four to six months depending on hair growth, hair type and how you maintain the hair at home. We provide a full aftercare brief at the appointment and recommend a check‑in at the three‑month mark.
Why is a consultation required before I can book?
Because we will not run a permanent service on hair that won't take it well. The consult protects your hair, your money and our reputation. It is free, it is short, and it is the only way we run this service.
Book your permanent treatments.
Two salons in Fremantle, open Tuesday to Saturday, late nights Thursdays at East Fremantle.