Low‑tox by default
Every colour, treatment and styling product is screened for low‑toxicity. If it doesn't meet the brief, we don't stock it.
George & Ivy Australia's Eco Salon.
Do no harm. Low‑tox cut, colour and care since 2018. Two salons in Fremantle by Paul & Cat Howard.
Australia's most awarded eco hair salon.
- 2025 Best Eco Salon of the Year Australian Hair Industry Awards
- 2024 Best Eco Salon of the Year Australian Hair Industry Awards
- 2023 Best WA / NT Salon of the Year Australian Hair Industry Awards
- 2019 Best Eco Salon of the Year Australian Hair Industry Awards
- 2019 Best Australian Boutique Salon Design Australian Hair Industry Awards
- 2018 International Oway Salon of the Year Oway (Organic Way)
Our ethos
Do no harm.
Our ethos has always been do no harm. Low‑toxic, environmentally conscious products are our currency.
Our trade is all about you, and welcoming you into a space that feels like our home,
because well, for a while, it was.
Sit down, relax, read a magazine, have a vino,
and let us get our hands in that hair.
Paul & Cat Howard, Directors.
- 3× Best Eco Salon
- 8 Years in Fremantle
- 10 Artists across two salons
- Net zero Carbon footprint
Who we are
Two salons in Fremantle. One low‑tox philosophy since 2018.
George & Ivy started in 2018 in East Fremantle with a single chair, a stack of magazines and a stubborn idea that good hair shouldn't cost the planet. Seven years later we have two salons across Fremantle, ten artists, five Australian Hair Industry Awards and an international Oway Salon of the Year, with our second salon on Bannister Street opening fresh in 2025.
Every colour we mix, every product on the shelf, every supplier we work with is chosen against the same question: does it harm? If the answer is yes, it doesn't make it through the door.
How it works
Carbon‑neutral by design, not by accident.
$3 sustainability levy
Funds our carbon‑neutral certification, in‑salon recycling, and offset of every booking's footprint.
5% greener‑travel discount
Arrive on foot or under your own steam — bike, scooter, skate, anything human‑powered — and take 5% off your service. No questions, no proof needed.
The work
Hair Services in Fremantle: Cut, Colour, Treatments & Extensions
Every service is low‑tox by default. Final pricing is tier‑based and shared during your free in‑salon consultation, or browse the full price menu on our services page.
Most Awarded Colour
Re‑growth, foils, balayage, toners, scalp bleach and in‑between refresh. Low‑tox throughout, every consultation free, every result tuned to your hair and lifestyle.
Explore Colour
Ladies
Wash, cut and blow‑dry by Director through emerging Stylist. Plus blow‑outs, upstyles and wedding hair. Girls 12 to 15 welcome on weekdays.
Explore Ladies
Gents
Classic mens wash, cut and style. Boys 12 to 15 welcome on weekdays. Camouflage colour for grey blending also available.
Explore Gents
Treatments
Bonding masks, O Way infrared rebuilding, Olaplex in‑colour and basin work, H‑Milk and the Fabriq smoothing treatment. Stand‑alone or paired with any colour service.
Explore Treatments
Permanent Treatments
Fabriq straightening, our permanent straightening system and the Infrared Remedy package. Tames frizz, smooths texture, restores condition, all by consult.
Explore Permanent Treatments
Hair Extensions
Pre‑bonded keratin extensions by Great Lengths. Premium, invisible application that lasts 4 to 6 months. By consult only, no wefts or tape.
Enquire about Extensions While you sit
Complimentary, of course.
Coffees Loose leaf teas The bar
Hair time should feel like a reset, not an errand. Order anything off the bar while we work, no extra charge, never has been.
Available at East and Central Fremantle. Please drink the wine, not the developer.
Visit Our Two Fremantle Hair Salons
Two salons in Fremantle, one ethos. Visit our flagship in East Fremantle, or our newly opened second salon in Central Fremantle's heritage West End.
I. George & Ivy
Get directions
East Fremantle
Est. 2018 by Paul & CatOpening hours
- Mon Closed
- Tue 9 – 5
- Wed 9 – 5
- Thu 9 – 8
- Fri 9 – 5
- Sat 9 – 4
- Sun Closed
Closed Mondays from July. Late nights Thursdays until 8pm.
Newly Opened II. George & Ivy
Get directions
Central Fremantle
Est. 2025 by Paul & CatOpening hours
- Mon Closed
- Tue 9 – 5
- Wed 9 – 5
- Thu 9 – 5
- Fri 9 – 5
- Sat 9 – 4
- Sun Closed
Newly opened in 2025. Closed Mondays. Tucked into the West End heritage strip.
Meet the George & Ivy Stylists, Fremantle
Ten low‑tox artists across East and Central Fremantle. Directors, style directors, senior stylists and apprentices. Every chair held to the same brief: do no harm, do beautiful work.
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Paul Co-Founder & Director -
Cat Co-Founder & Director -
Alison Director -
Alicia Style Director -
Adam Style Director -
Rebeka Senior Stylist -
Jack Senior Stylist -
Vicky 2nd Year Apprentice -
Betty 1st Year Apprentice -
Darcie 1st Year Apprentice
What makes George & Ivy a low‑tox salon?
Every colour, treatment and styling product on our shelf is screened against a do‑no‑harm brief. If a product doesn't meet our threshold for ingredient safety, environmental impact and supply chain ethics, it doesn't get used at George & Ivy. We've held this position since the day we opened in 2018.
Where are your two Fremantle salons?
George & Ivy East Fremantle is at 2B Council Place, East Fremantle WA 6158 (late nights Thursdays until 8pm). George & Ivy Central Fremantle is at 16A Bannister Street in the West End, closed Mondays. Both salons offer the full service menu.
How do I book an appointment?
Booking is online via our Timely system at bookings.gettimely.com/georgeivy/book, or by phone on 0411 338 920 for East Fremantle and 0460 931 374 for Central Fremantle. Walk-ins are welcomed when we have space but a chair is never guaranteed.
What is the $3 sustainability levy?
Every booking carries a $3 sustainability levy. It funds our carbon‑neutral certification, the in‑salon recycling program, and the offset of every appointment's footprint. It is the smallest line on your invoice and the one we are most proud of.
Do you really give a discount for arriving by bike?
Yes. Arrive on foot or under your own steam — bike, scooter, skate, anything human‑powered — and take 5% off your service. No proof needed, just mention it at the desk. Fremantle is walkable, and we'd rather you didn't drive.
I've never had low‑tox colour. Will the results look as good?
Yes, and our Australian Hair Industry Awards back that up. Best Eco Salon of the Year in 2019, 2024 and 2025, and Best WA / NT Salon of the Year in 2023. Low‑tox does not mean low‑result. It means the work holds up against the brief, the photograph, and your conscience.
Can I book a free consultation before committing?
Always. For colour, balayage, extensions or any first visit, we strongly recommend a free in‑salon consultation. Fifteen minutes, no charge, no obligation. It saves regret and lets us scope the work properly.
Visit George & Ivy in Fremantle
A vino, a magazine, and a chair with your name on it.
Booking is online via Timely. Walk‑ins welcomed when we have space, but a chair is never guaranteed.
Book HereContact George & Ivy, Fremantle
Bookings happen through our online system or by phone. For anything else, drop us a line and one of the team will come back to you within a working day.